We’re incredibly smitten with our profile on Singer 22‘s blog!
Get to know the story behind what you’re wearing when you wear JZJ, because with us, jewelry is never just jewelry. Below are some highlights from the interview.
ON JZJ INSPIRATION
“Jennifer Zeuner’s inspiration is the ‘artsy, modern and confident girl’ that doesn’t need to wear a statement necklace every day.”
‘The pieces can speak for themselves or be layered. The same piece can reflect a different mood when layered and/or worn differently. The jewelry allows women to be creative with it. The collection is not about a single statement piece. It’s about the conscious, personalized combination of different pieces. Ultimately, it tells a story.”
“Every piece is 100 percent designed by Jennifer. She carefully draws out the pendants and then selects everything such as the chain, chain length, finish and stone. Designing is the one aspect of the business that Jennifer fully controls and doesn’t have anyone assist her with. At first, Jennifer did everything from the designing and selling to the shipping. Now her focus is mostly on designing.”
“Our brand’s aesthetic has evolved tremendously over time. Our first pieces, which were bought by Cameron Diaz, consisted mostly of very long beaded necklaces with wood and bone pendants. The look was very bohemian and resonated with our customers. However, after noticing an over-saturation of bohemian and beaded jewelry in the market, Jennifer chose to change the aesthetic completely. Jennifer found inspiration in vintage Lanvin jewelry, and mid century modern furniture. The line’s symbolic and meaningful pieces were now uber-modern and simple. The line became much more classic and sophisticated. The metamorphosis was a huge success! Fast-forward eight years, the line is sold at high end retailers worldwide and loved by stylish celebrities such as Beyonce, Rihanna, Taylor Swift, Sarah Jessica Parker, Jennifer Lopez, Halle Berry, Selena Gomez, Jessica Alba, Miranda Kerr, Zoe Saldana and Alessandra Ambrosio amongst many others!”